My work focuses on in-depth idea generation, concept development and design implementation for print and digital, aided by an informed use of visual elements  and appropriate formats.

I have experience working in medium and large design consultancies. They enabled me to understand and perfect the process of idea generation and art direction, as well as the creation of cross-platform branding systems. I was a lead designer working on complex branding projects developed for both digital and print platforms. I had a chance to work on brand development from beginning to end, starting with identifying a brand profile, audience, through to developing an appropriate identity and visual language.